Product animation is the process of creating a digital video that shows how a product works or is used. It can be used to demonstrate the features and benefits of a product, explain how it works, and provide an engaging visual experience for the viewer. Product animations can be created using a variety of techniques, including 3D modeling and animation, motion graphics, and traditional frame-by-frame animation. They are often used in marketing and advertising campaigns to promote products and can be distributed online through social media, websites, and other channels.